Small chain. Big valuation. Welcome to the new playbook.

Dishoom’s not scaling sites. They're scaling soul.

Dishoom just hit a £350M+ valuation. Goldman Sachs is running the process. NYC launch is locked in. Only 14 sites.

Built slow. Built loved. Now going global.

This is the power of brand-led compounding.

I love seeing UK-born brands get this right.

A few I think could be next:
- Flat Iron – steak, simple, scalable
- Grind – coffee meets lifestyle
- Gail’s – bakery with serious brand power

Inspired by what happens when you scale narrative and loyalty, not just footprint.

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